Who Named The Big Mac?
Having just digested a giant Thanksgiving meal, The Konformist's Robalini sets out to answer a question behind another great American cuisine tradition. Just who did name the McDonalds' Big Mac the Big Mac? (Or, as they say in French, "Le Big Mac.")
According to Wikipedia:
Original names for the burger included "Aristocrat" & "Blue Ribbon Burger", but the actual name "Big Mac" was created by Esther Glickstein Rose, a then 21 year old Advertising Secretary who worked at McDonald's Corporate office in Chicago.
Though this piece of information is unsourced, it can be confirmed by The Konformist to be 100% true. The reason? Esther Glickstein Rose is the mother of regular Konformist Kontributor Scott Rose, of Scottworld.com. In fact, Ms. Rose has received official acknowledgement from McDonalds for coining the most famous name in American (if not world) cuisine.
As a side note, they didn't give her any special bonus money for the name, which makes it arguably the most cost-effective marketing idea in the history of the world...
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4 comments:
Thanks for posting this, Robbie!! Hey, if you want, my mom would love to give an interview to The Konformist. Let me know if you're interested!
Just wanted to say that Ester is one of the nicest people I have ever met. She is friends with my aunt and was friends with my mom who passed away a few years ago. I have seen her plaque she got for naming the Big Mac. I am still a little disgusted that Mc Donalds didn't do anything more for her. Oh well... that's life I guess.
Big Mac!!!! wow , so delicious, I would like to eat a big hamburger right now, I love it!
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